This is a step-by-step guide on how to find influencers most followed by your customers.
Where your customers are, there’s a high probability new customers are too.
Here are ways to segment your customers:
Let's use Princess Polly as an example in this guide and only map out the US. (@princesspollyboutique)
Take out accounts that are public (this is required to make it work) and low follower range for example (those that you haven’t worked with on a seeding basis/influencer collab).
Remember, we’re picking out regular customers.
If you add profiles manually, you might have to import them to Scope. You do this by entering a list of instagram links or a csv file including your customers.
Start by looking in Scope and look for mostly small profiles that have mentioned @princesspollyboutique - likely to be customers.
You simply add @princesspollyboutique in the search and filter by follower range and country.
Another even better option is to find small influencers that follow them.
In all steps above, drag profiles to your Customer tag. Let's call it Customer USA.
From here you have to options:
The result is still sorted by highest density of customers. Below I also filtered high engagement in combination with country.
Start from your customers. Map them out, either by market, life time value or type of segment. As you've mapped out your customers, we can analyze where they hang out (even find sales converters).
In summary, the audiences we get contain high density of your customers. This is where you have built trust, and will likely be the place where you find new customers. To work with these profiles will help you grow, and stay true to yourself as a brand.
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