What is audience overlap?

Audience overlap show you how much audiences overlap, most often comparing two audiences.

How do you know the audience overlap?

You get the overlap by comparing the audiences. Each will be a percent dependent on the population of the two audiences.

Why is high audience overlap bad?

There are two main reasons why high audience overlap is bad when comparing two influencers:

• For unique reach you want as little overlap as possible.
• Little overlap is preffered to avoid influencers competing for the same conversion.

How should I use overlap in my influencer strategy?

Schedule influencers with high overlap on different dates to avoid paying for double exposure. Double exposure can be perceived annoying, but could be used with intention when entering new markets.