In this webinar we discuss all about preparing Black Friday with influencers.

Questions we answer

• What are the 3 main things to do now before Black Week?
• Is it still worth booking on the actual black weekend?
• How do you compete with the big brands with a lot of spending and crazy offers? What offers work best and how to stand out?
• Usually you'll sell more during Black Week, but Influencers are really aggressive with doubling their prices too and then it's not that efficient anymore. Maybe they have some tricks up their sleeve?
• How do you decide what Influencers you book for Black week? (KPI's to analyze and other insights)
• What should you NOT do during Black Week?
• What can we do to keep up our performance after the sale in December?
• Growing the Influencer game on TikTok, what are market CPMs that are realistic, is TikTok ready to be used as an Influencer/conversion platform this Black Week?

BONUS questions

• Negotiating Black Week prices - how?
• How should you best distribute macro and micro profiles? How can they interact for best results?
• Should we use influencer codes or discount the entire shop?
• During black week, which date is the best date to schedule the postings?
• Have you experimented with various discount %? How much more would be enough to keep the VPM okayish?

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