Type of Influencer

Old	New
Pick any influencer Small and big influencer works Active on Instagram	Pick niche influencers Any follower size Better if they are personal and genuine

Analyze Metrics

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Likes and Comments = Engagement rate Nice content feed Audience demographic screenshot Avoid influencers with comments from weird accounts	Stories per day Story views and engagement rate Genuine comments Audience demographics

Outreach

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Instagram DM DM from other IG accounts Via comment section	Email sequence with follow ups DM if no email Super personalized emails

Type of Collaboration

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Majority barter deals PR seeding Low paid	Combination of barter deals and paid collabs Nano - barter deals Micro - paid/commission Macro - paid/commission Support other paid channels Paid UGC

Expected Results

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Multiple x sales Follower growth High engagement	The performance of other paid channels improves Great content to reuse in paid ads Community building Brand building Sales from discount codes

Content Formats

Old	New
Instagram feed post Youtube long format Blog post	Instagram stories and reels TikTok Youtube long and shorts Twitch

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