In this article I will share an email sequence for your influencer marketing. The sequence is suited for nano and micro campaigns. Klaviyo and Mixmax are two great tools to scale your outreach.

Email 1

Subject line: Glossygirl + 'First Name'

Hi 'First Name',

Love your content! Especially your reviews. We are looking for skin care experts just like you :)

My name is Emma and I am responsible for Glossygirl’s marketing in the UK. We’re a UK based vegan skin care brand.

We will soon launch our new body lotion and we want you in our campaign :)

Click here to be invited!

Emma

Email 1 - follow up

Subject line: Glossygirl + 'First Name'

Hi 'First Name',

Hope you have a lovely day! Did you receive my previous email?

We just love your content and want you in our next campaign :)

Simply click here if you want to know more.

/Emma

Email 2

Subject line: Glossygirl + 'First Name'

Yay!! So happy you want to join 'First Name'!

To get your first body lotion kit, share your information here so we can send the products.

Here is some information about the collaboration.

Choose any of our body lotions and in return we would like to see that you do one of the following:

• Tell us in 2–3 stories, what you like about our product.

• Unboxing video where you review our product.

• Suggestions, ideas for something more fun?

Stories:

1. Post stories within four weeks of receiving the product. Let us know if anything gets in the way :)

2. Our link to website and hashtag should be mentioned (glossygirl.com and #glossygirl)

You will receive a personal discount code to be mentioned. It gives your followers 15% on the body lotion.

Accept and get your free products here.

Have a lovely day!

Emma

Email 2 - follow up

Subject line: Glossygirl + 'First Name'

Hi 'First Name',

I'm not sure if you got my previous email. We are ofc happy you want to join our campaign.

To get your first body lotion kit share your information here so we can send the products.

Here is some information about the collaboration.

Choose any of our body lotions and in return we would like to see that you do one of the following:

• Tell us in 2–3 stories, what you like about our product.

• Unboxing video where you review our product.

• Suggestions, ideas for something more fun?

Stories:

1. Post stories within four weeks of receiving the product. Let us know if anything gets in the way :)

2. Our link to website and hashtag should be mentioned (glossygirl.com and #glossygirl)

You will receive a personal discount code to be mentioned. It gives your followers 15% on the body lotion.

Accept and get your free products here.

Have a lovely day!

Emma

Email 3

Subject line: Glossygirl + 'First Name'

We are so excited 'First Name'!

Happy to have you onboard :) Your order is handled by our team and you will get a separate email when it's on its way.

Your personal discount to your followers is 'ig_username'15

Feel free to check our skin care collection here. Some examples of previous campaigns and collaborations.

Have a lovely day!

Emma

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