To understand Rhode's true audience and potential collaborators, we can map out their inner circle. One way to do this is to analyze the creators that they follow on Instagram.

We collected 190 public accounts followed by Rhode. Using these accounts as a benchmark, we found that 55% of them also follow Haily Bieber. This indicates that Haily Bieber is closely aligned with Rhode and represents a benchmark for identifying creators who are close to their audience, or part of their inner circle.

Brand alignment metric per creator

@haileybieber 55%

@marianna_hewitt 54%

@katiejanehughes 40%

@overglowedit 35%

@namvo 34%

@skincarestandard 34%

@laurenireland 33%

@aprillockhart 33%

@dirtyboysgetclean 31%

@glowwithava 31%

@mvb 30%

@emmaleger 30%

@sharmtoaster 30%

@shannonbruno 30%

@devsday 30%

@arieloznyc 30%

@beauty4brownskin 30%

@allaboutyourglow 29%

@emilyweiss 29%

@chrissyford 29%

The audience seems to also buy from

@summerfridays 58%

@glossier 48%

@revolve 42%

@theouai 42%

@saiebeauty 40%

@mejuri 39%

@iliabeauty 39%

@roseinc 39%

@kosas 39%

@supergoop 36%

@sephora 36%

Interesting findings

Several notable figures from the beauty industry have made the list, including two founders of Summer Fridays: Marianna Hewitt at number two, and Lauren Ireland at number seven. April Lockhart, Director of Influencer & Partnerships at ILIA Beauty, is also included. Emily Weiss, founder of Glossier, rounds out the group of influential insiders. It's evident that this inner circle is packed with power players in the beauty world.

It's no surprise to see Summer Fridays and Glossier leading the pack of brands. This further demonstrates Rhode's ability to cultivate a passionate community of beauty enthusiasts.

How to do it for your brand?

If you're not already a Scope user, go here to request an invite. Once you've set up your account, don't forget to adjust your settings to allow for brand searching.

To begin, simply type your brand name into the search bar.

To view your brand's following, go to your brand page and click on Show. If it says Get following, the data will be retrieved after a few minutes.

From there, select the influencers that your brand admires and add them to a tag. Keep in mind that you can add influencers that you do not follow by simply searching for their username.

To view the profiles most followed by the influencers in your list, go to your tag and press the Most followed by button.

To only see the brands followed by the influencers in your list, simply add company:yes in the search field.

You can add your inner circle to a new tag. This will allow you to see how many of your inner circle follow a certain influencer.

Congratulations, you have created your own brand alignment metric!

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