I get questions about how you can build an ambassador program. There are many reasons why you should start which my co-founder covers in his post — ”How To Build Long Lasting Relationships With Influencers”. Let’s see how we can easiest built it.

In this post we’ll cover:

• Resources you need to get started

• Ambassadors to start with

• A secret tactic

• How to maintain your program

Resources

You’ll need a way to collect your future ambassadors’ social media accounts and requests. I suggest to create a simple Google Form where you ask for name, Instagram handle, Youtube and email address.

Note: I recommend having an invite-only strategy where they have to request an invite. This will create a more exclusive community

Ambassadors to start with

A good start is to find your current ambassadors who are customers and Instagram followers. The easiest way is to look for influencers within your follower base. It could take some time to manually go through them. An alternative is to let Scope detect them automatically with our Start plan. Next step is to reach out to those you think is a good fit for your program.

The secret tactic

Start by finding a bigger influencer with over 100k followers that is relevant to your brand. The tactic is to let the influencer promote your ambassador program and bring in smaller influencers that follow her/him. This way you can get hundreds or thousands of requests in minutes…

How to maintain

Reward your most loyal ambassador and give them your attention. It could be a small gift or simply a shout out on your Instagram page. Who's the most loyal? For example you can reward the person with most mentions or nicest content. Find your own important metric. To go even further let them be a part of the product creation.

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