In this article I will go through various ways to find older influencers in Scope. In my example it will be women 30+.

This is what we will do

• Find older influencers by searching for mentions and hashtags
• Use Lookalike to find similar influencers

To do

In the same way your brand targets an older audience, other brands do it as well. We can then map out potential influencers that mention those brands.

I have listed brands below to search for in Scope. Simply click and you will see it in Scope.

Searches

Netherlands @ganni OR @andotherstories OR @aceandtate

Netherlands @filippa_k OR @gant OR @aninebingofficial

1. Search for mentions and filter by location, follower range, engagement rate etc
2. Create a tag to collect profiles
3. Add minimum 15 profiles to a tag
4. Start Lookalike job

With Lookalikes It's important that the profiles are not random. The more they have in common the better results. For example, from the same country, all older, all from the same "category".

If you add profiles with 10-50k followers the lookalike result will only show profiles with ... 10-50k followers :)

In this video you will see how Scope finds other older women with lookalike.

Not using Scope?

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scopeapp.io/blog/how-to-find-older-influencers

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