I find myself going through the steps below to so many of our customers (simply because they work so well!), so I figured it is more efficient if I just write it down in a step-by-step article instead. Here it is.

Where your customers are, there’s a high probability new customers are too.

This is what we will do

• Map out customers, start with one market
• Find out which influencers that are most followed by your customers
• Find sales converters that your customers follow

How do I find customers?

As for this demo I’ll use my fav brand AVAVAV (@avavavfirenze)

I looked in Scope and looked for mostly small profiles that have mentioned @avavavfirenze - likely to be customers.

If you want to handpick customers, I’d suggest going through your followers on Instagram.

Sidenote: Some brands I talk to are about to implement ways to get username by customers in the checkout stage. In return give % discount to customer by providing their IG username. I think this is BRILLIANT. Over time, you’ll gain lots of valuable insights that can be used to map out your audience.

The manual way - look through your followers

Take out accounts that are public (this is required to make it work) and low follower range for example (those that you haven’t worked with on a seeding basis/influencer collab).

Remember, we’re picking out regular customers.

If you add profiles manually, you might have to import them to Scope. You do this by entering their username (if they're not already in Scope).

Then drag profiles to your Customer tag.

Great! As you can see my tag is named Customers SE (Sweden).

Ps. Tiny detail, make sure that all customers have "Show" on their Scope profile. If not, make sure to click "Get following list".

Yay

Nay (if you see this click Get following list)

Here are some other examples of tags I've heard that customers use.

• High LTV (lifetime value) customers, often applied on subscription
• Customers in one country
• Older or younger segment of customer base

Last step

To view influencers most followed by customers do this:

1. Go to Overview page
2. Find "Most followed by" section
3. Pick a tag (in my case Customers SE)
4. Click Submit

Results, Sorted by Highest Density of Customers

Sales Converters

The result is still sorted by highest density of customers. Below I also filtered high engagement in combination with many stories per day, characteristics of sales converters.

Summary

Start from your customers. Map them out, either by market, life time value or type of segment. As you've mapped out your customers, we can analyze where they hang out (even find sales converters).

In summary, the audiences we get contain high density of your customers. This is where you have built trust, and will likely be the place where you find new customers. To work with these profiles will help you grow, and stay true to yourself as a brand.

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