Examples of tag structures
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Scope is built on tags. A tag works like a group, in which profiles are organized. With many profiles contacted and various workflows, tags might evolve into a mess.
The purpose of this article is to give clarity in effecient ways to work with tags.
Structure 1
- Responsible team member
- Track
This is the simplest structure. Add profiles to responsible team member. When collaboration is sealed put tag Track. When profiles post tag Posted will be created automatically. I then suggest to remove the tag Track (when you see that the profile "completed" all required deliverbles).
In that way tag Track will always be profiles that have committed to do collaboration with you, that should post.
Structure 2
- Responsible team member
- Track
- Potential
Extra in the second structure is the Potential tag. That's for profiles you want to keep in the pipe, but might not work with right now. I named it Potential. Some brands might want to keep track of Instagram follower growth, while others just want to keep these profiles top of mind.
Feel free to name it Potential, Pipeline, Prospect, Lead, Growth, or anything that floats your boat.
Structure 3
- Responsible team member
- Track
- Potential
- Paid
Some want to seperate paid profiles from profiles they seed, that they do PR outreach to (barter deals).
Structure 4
- Responsible team member
- Track
- Potential
- Paid
- Barter
In this structure you see both Paid and Barter tag. Now it starts to get fuzzy. I only advise to have this many tags if you use all of the tags on daily basis.
Structure 5
- Status (Potential, To contact, Rejected, Follow up)
- Responsible team member
- Track (for collaborations that have been sealed, to be Posted)
- Posted (automatically created when profiles mention your brand, profiles require Track tag for Posted to be created)
- Paid (tag for paid collabs)
- Barter (tag for unpaid collabs)
- Nordics, LA ppl (tags by focus market/s)
- Sales Converters
- Brand Tier 1, 2, 3 (relevancy/alignment with brand, tier 1 closest brand alignment)
- UPR (or any agency the profile might be connected to)
This is not a structure you should aspire towards, but some might end up with it. If this is the case for you, it's time to clean your room.
Nonetheless, I want to show you this to give an understanding of potential structure. Pick the 3-5 most important tags that you will use on a daily basis. Hide or delete other tags. They will just take unnecessary attention.
Summary
- Only keep tags that you use frequently.
- Use tags in the natural way you're used to divide work and focus.
